ALLSTATE
Dynamic Creative Optimization (DCO)
Note
The DCO (Dynamic Creative Optimization) team was in charge of mocking up ideas to present to AllState, on what we could offer them in terms of a DCO ad for users that visit their website. The ads not only target new customers, but it also targets current AllState users and provide optimized ads on discounts and insurance plans that customers are eligible for. This is my Hi-Fidelity wireframe on the campaign, grabbing assets and elements from www.allstate.com.
Tool
Adobe Photoshop and Fireworks
